Public Relations in 2025: An Affordable Strategy to Appear in AI Search Results
In 2025, the media landscape has undergone a radical transformation. With Google AI Overviews now appearing in over 60% of searches and ChatGPT processing 2.5 billion daily queries, a brand's visibility increasingly depends on its presence in AI-generated results. Public relations has emerged as one of the most effective and affordable strategies to achieve this visibility.
The Importance of an Updated Reporter List
Journalists frequently change positions, beats, or publications. An outdated database leads to bounced emails, missed opportunities, and wasted time. Industry experts estimate that an unmaintained media contact list can drop pitch delivery rates to 47%, compared to 89% with verified data. Investing in an updated list ensures you reach the right contacts at the right time.
PR: An Affordable and Profitable Investment
Unlike paid advertising that stops delivering results when the budget runs out, public relations generates lasting impact. According to Nielsen, 92% of consumers trust earned media more than advertisements. Furthermore, PR converts 10% to 50% better than traditional advertising, offering excellent ROI for SMBs and startups alike.
Being Cited by AI: The New Goal
AI search engines prioritize credible and authoritative sources. Press releases published on recognized sites like Yahoo Finance or Business Insider are frequently cited by ChatGPT and Google AI Overviews. Being mentioned in these AI-generated responses is equivalent to a trust endorsement that directly influences consumer purchasing decisions. In the age of AI, visibility begins with reputation—if you're not being mentioned, you're not being found.
About the Author
Datablitz Team
Our team is composed of PR strategists with over 10 years of experience helping brands tell their stories. We specialize in media relations, marketing and influencer campaigns for large companies and startups alike.
