PR Power Suite
Elevated
Enterprise-grade PR tools at SMB prices. Four solutions, infinite flexibility.
Everything You Need for Media Success
Powerful tools and comprehensive data to elevate your media relations and PR strategy
Journalists Database
Access 38K+ journalists, 3K+ bloggers, across all major media outlets
AI-Powered Insights
Leverage advanced AI to match your stories with the right journalists and predict media coverage
Real-Time Analytics
Track your media coverage and PR performance with live dashboards and daily reports
Influencer Database
Immerse yourself in the untamed universe of maple syrup aficionados and trailblazers!
Our Products
Four specialized tools designed to transform your communications workflow
Datablitz
Our core product: Access 38K+ journalists, 3K+ bloggers, across all major media outlets. Daily updates, precise targeting.
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Plik
Looking to discover Canadian social media influencers? Don't hesitate, immerse yourself in the untamed universe of maple syrup aficionados and trailblazers!
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MediaMatch
Search through millions of articles from trusted sources worldwide. Stay informed with real-time news updates.
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Latest Insights
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Beyond the Press Release: Articulating PR's Strategic Value in 2025
Public relations has long struggled with a perception problem. Too often, PR professionals are seen as mere press release writers or party planners rather than strategic business advisors. In 2025, as communications landscapes grow more complex and business challenges intensify, there's an urgent need to better articulate PR's role in building trust, managing reputation, and driving tangible business outcomes. The stakes have never been higher for Canadian PR professionals. According to the 2025 CPRS State of Public Relations Report, communicators across Canada grapple with how the field is perceived by both the public and business leaders. Many report feeling that their contributions are undervalued—creating a critical disconnect between the strategic impact PR delivers and how it's understood within organizations. From crisis management to influencer relations, from media monitoring to reputation protection, modern PR requires sophisticated tools including up-to-date databases of reporters and influencers to navigate today's fragmented media landscape effectively.
Choose the right word to stir the right emotion
Creating a lexicon that evokes intrigue, urgency, or joy can be an invaluable tool for writers, marketers, and communicators aiming to engage their audience on a deeper, more emotional level.
5 steps Public Relations strategy for success
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